Platforms have existed for years. Shopping malls link consumers and traders, whereas newspapers connect subscribers and advertisers. What has changed today, is the technology, that has helped to scale up platform businesses. Most of the new age firms from Flipkart to PayTm, to Uber to Airbnb, have witnessed spectacular growth and disrupted the existing business models. Managers and entrepreneurs need to have a deep understanding of the power of a platform-mediated network.