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Diploma in Digital Marketing

This program revolves around digital marketing for B2B and B2C campaigns. It gives an in-depth knowledge of social media advertising, search engine optimization (SEO), Google Adwords and PPC campaigns. It teaches how to make social media strategies and make formulations to run online ads. It covers all aspects of marketing strategy and implementation.

  Code :    DDM

      Topics to be covered..

  • Module 1: Introduction to Digital Marketing
  • Module 2: Search engine Optimization
  • Module 3: Social Media Marketing
  • Module 4: Email Marketing
  • Module 5: Pay per Click
  • Module 6: Content Marketing
  • Module 7: Mobile Marketing
  • Module 8: Digital Media Planning
  • Module 9: Conversion Optimization
  • Module 10: Google Analytics
  • Module 11: Google Adwords
  • Module 12: Lead Generation for Business
  • Module 13: YouTube Marketing

Pre-Requisites Duration
10th or equivalent With Study: 3 Months
With Study and Optional Internship: 6 Months

IIMA Course Fees

For Indian Students
With Study Reference Material 15,900 INR
For Foreign Students
With Study Reference Material 500 USD
IIMA
Examination :    Online : 3 Hrs

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